MILKA DUNO COMPLETES SUCCESSFUL MEDIA TOUR FOR SPEED RACER,
Miami (May 3, 2008) - Milka Duno, IndyCar Series driver with Dreyer & Reinbold Racing, completed a rigorous two-day media tour for the upcoming “Speed Racer” movie and her new book, “Go, Milka, Go!” in Miami and at the Homestead-Miami Speedway (HMS) on April 30 and May 1, 2008. In coordination with Warner Bros., Milka completed more than 30 phone interviews with Hispanic print and radio outlets, including CNN Radio En Espanol and BBC World Service.
“This media tour has been a tremendous experience for me,” said Duno. “Warner Bros. has been excellent to work with, and I greatly appreciate the exposure to diverse media to help promote the upcoming ‘Speed Racer’ movie and my new children’s book, ‘Go, Milka, Go!’”
The second day of broadcast interviews began at 7 a.m. with in-studio television interviews with Despierta America, the equivalent to “The Today Show.” HMS was the backdrop for the majority of the day, as Warner Bros. worked with the Indy Racing Experience to transport a two-seater at the track. The street-legal car was decaled with the “Speed Racer” logo, along with Indy 500 branding. Media participants suited up in “Speed Racer” suits and received rides around the speedway, following their interviews with Milka.
During this eight-hour media event at HMS, Milka completed nearly 20 television interviews with Telemundo, Univision, and Telefutura.