PONTIAC PICKS CHAMPION RACER MILKA DUNO
History-Making Woman Racer Centerpiece in Pontiac's Largest-Ever Hispanic
July 14, 2004 - The Pontiac Division of General Motors Corporation has
announced that it has signed an agreement with champion race car driver
Milka Duno - the first woman in history to achieve an overall win in a major
North American sports car race.
Under the agreement, Milka will appear in Pontiac's largest-ever Hispanic
marketing campaign that will integrate in-language, culturally relevant
broadcast, print, web and promotional advertising to launch the G6 --
Pontiac's all-new sports sedan that will dramatically reinvigorate the
"The G6 is Pontiac's most significant new car launch to date," said Jim
Bunnell, general manager of Pontiac-GMC. "Milka's style, sophistication
control are a perfect portrayal of the new attitude, fresh design direction
and renewed performance spirit displayed by the G6."
Duno's qualities and achievements as a successful female in the male
dominated sport of racing are not the only traits that drew Pontiac to her.
A naval engineer, she speaks three languages and has four masters degrees
(earning the last three simultaneously) that she obtained in Venezuela and
Spain. "Milka's educational background and pursuit of action and
performance are attractive credentials," said Mark-Hans Richer, Pontiac
marketing director. "Her independence and achievements provide a positive
and engaging role model for women and Hispanics alike. We're delighted
expand our winning partnership."
Milka will continue to compete this full season in the Rolex Sports Car
Championship Series with Andy Wallace as her co-driver in the #2 CITGO
Pontiac Crawford -- in which the duo scored their first win of the season
at the Grand Prix of Miami this past February.
"Pontiac power helped me to my first major win on the race track," commented
Milka Duno. "I am now happy to represent Pontiac off the race track too...I
have a passion for cars and I am really excited to be a part of Pontiac's
efforts to launch new and innovative
products. I am honored to have been chosen as the individual to help
personalize the Pontiac brand for the Hispanic community."
Milka has had many firsts in her racing career including - with her win at
the Grand Prix of Miami this year - becoming the first woman in history to
win a major North American sports car race. Milka is also the first woman in
history to pilot the two fastest sports cars in the world - the Daytona
Prototype and the Le Mans Prototype 900.
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets
the Bonneville, GTO, Grand Prix, Grand Am, Vibe, Sunfire, Aztek and Montana.
Pontiac sold more than 475,000 vehicles in 2003, ranking third among GM
divisions in total sales. In 2004, Pontiac will introduce the Montana SV6
crossover sport van and G6 sports sedan followed in 2005 by the G6 coupe and
convertible and the Solstice roadster. More information on Pontiac and its
products can be found at www.pontiac.com . Information
in Spanish can be
found at www.pontiac.com/sp .
For additional information on Milka Duno, including very colorful and
exciting images of her history-making win at the Grand Prix of Miami, and
scores of images of Milka and her car and team in action, visit www.milkaduno.com .